Welcome! Bettr Coffee Co.
Bettr Coffee Co. is a social franchise based in Singapore, looking for new partners locally and in the region. By harnessing the power of the four pillars in our business, namely academy providing professional specialty coffee education, ISO 22000-certified coffee roastery, an events arm offering full-service mobile coffee experiences and retail bars serving coffee for the community, our business ecosystem is a means to create greater positive impact across the value chain - from seed to cup - for our employees, communities and the environment.
Together with our partners, we are working towards amplifying our impact, as we change lives through coffee.
Fill up the form to get in touch with us or drop us an email at email@example.com.
Coffee is one of the most consumed beverages worldwide and continues to be a major source of caffeine in society’s daily routine. The market is expected to grow annually by 5.7% and have been propelled by increase demand for high-quality coffee and convenient products in recent years. Redefinition of coffee from commodified caffeination to sensual experience has also driven premiumisation. Sustainability and ethical consumerism are another huge pinnacle that drives this revenue growth.
This presented us with an opportunity to be the first-to market with our sustainable coffee brand that is built on a foundation of using our business as a force for good - serving high-quality yet affordable coffee for the average consumer and creating positive social impact at the same time.
Our social franchise business model is an exportable framework that can scale proven solutions to societal problems. The retail coffee bars provide sustainable and humanised employment opportunities created for the marginalised groups. To date, we have employed xx Holistic Training Programme graduates in Singapore, generating S$2.2 million in salaries and benefitting 441 dependents.
In-market retail coffee bars in producing country, such as Indonesia, Philippines and Myanmar, to serve local consuming market will be a micro-business opportunity for producer family, youth/women and other marginalised communities. By nurturing direct and sustainable trade of coffee produced by their own families/communities, it can directly fund producers’ efforts across our supply chain.
“We believe that a simple cup of coffee can bring people together, foster camaraderie, grow communities, and empower.
This - and our commitment to doing business in a socially responsible way - sits at the heart of everything we do.”
Founder of The Bettr Group
A small percentage of your revenue will support the
work we do with marginalised groups and contribute
to our sustainability efforts.
Internship and secondment at your retail coffee bars provides students of our social programme with work experience and allow them to gain the necessary skills to become independent and self-sufficient in the workforce.
Social franchise of retail coffee bars are front door
to the service industry, creating employment
opportunities for certified students and graduates
from our social programme.
Complete your pantry with a bean-to-cup machine that your staff can easily operate.Intuitive, customisable recipes, featuring single or multi hoppers, allow you to scale the coffee experience with a curated range of super-automatic machines.
We partner with various machine specialists to provide options that are capable of catering to office sizes from 10 to 150+. Lease, direct purchase, and other payment models available.We also manage coffee quality assurance, aftercare service and technical support.
We are looking for franchisees that are aligned with our social business goals. Based on our checklist, are you the right fit?
Demonstrate business acumen and a sense of social purpose
Be willing to take calculated risks and face challenges
Highly motivated and take initiative when necessary
Excellent credit and able to fulfil financial requirements ($50K)
Preferably with prior managerial/supervisory experience
ASSESSMENT & EVALUATION
Within 14 days after application, we will get in touch to assess your suitability to become a Bettr franchisee through feedback sessions and personal interviews.
QUALIFICATION & CONFIRMATION
Once you have been selected as a Bettr franchise, you will be required to present a business proposal to the management and sign the Franchise Agreement.
Select and Design the outlet
Present an Annual Marketing Plan and Budget to promote the business
Undergo Training based on SOPs
With on-site support and supervision, you will be ready to start operations of the outlet.